Every dealer network has heard it before:
“Calling through TrackBack takes too long.”
It’s one of the most common objections we hear - and on the surface, it sounds fair. Sales Executives are busy. They’ve got walk-ins, test drives, follow-up tasks, and dozens of other things competing for their attention. So if a process adds time, even a little, it can feel like an unnecessary extra step.
But here’s the truth: we’ve tested it.
From dial to ring tone, a TrackBack call takes up to seven seconds longer than a normal phone call.
That’s seven seconds - not seven minutes - for a call that gives you full visibility of what happened, when, and by whom.
And when you understand what’s really happening, it suddenly doesn’t sound like a delay at all.
What those seven seconds look like
The TrackBack process is simple, fast, and designed to fit into the way retailers already work.
Here’s what happens when a Sales Executive makes a call:
- They dial the TrackBack number (for example, 0033 1234 56789).
- The system automatically listens for DTMF tones.
- When prompted, the dealer enters their PIN (e.g. 1234).
- When prompted again, they enter the lead code (e.g. 123123) followed by the # button.
That’s it. The call then connects exactly as it normally would.
Same greeting. Same tone. Same conversation. But behind the scenes, TrackBack is capturing everything that matters - timing, frequency, outcomes - and linking it all to the right lead and retailer.
Seven seconds longer for all that transparency gained.
Why those seconds are worth it
How many leads does your busiest dealership handle in a day? Flagship retailers in metropolitan areas might be sent 200 leads a month by the brand. If they're open 6 days a week, that's an average of 9 leads per day. Even if *every* call through TrackBack takes a full seven seconds longer, that adds up to around a minute of extra time in an entire day - across all the Sales Execs working there.
In exchange, the brand gains something dealers can’t provide manually - clear, accurate, real-time visibility of follow-up performance.
Those extra seconds eliminate manual logging, reduce human error, and give OEMs confidence that their retailers are following up quickly and consistently.
For retailers, it’s protection too.
If a customer says, “No one called me,” the dealer has proof that they did - and when. That accountability works both ways, supporting better conversations with customers and cleaner data for the brand.
When data tells the real story
We’ve run thousands of tests across different brands, countries, and dealer groups. In every case, the pattern is the same: retailers who consistently make tracked calls outperform those who don’t.
The reason is simple - visibility drives improvement.
When managers can see which leads have been contacted, how quickly follow-up happens, and how often customers pick up, they can step in early, identify gaps, and support their teams before opportunities are lost.
TrackBack doesn’t just track activity - it helps shape it.
Why dealers resist (and why it’s often perception, not reality)
It’s easy to see why a dealer might think TrackBack adds time. When you’re under pressure and focused on the next sale, those few seconds can feel like friction.
But that feeling disappears fast once the process becomes habit.
The system is designed to work seamlessly with dealer operations. Once logged in, all it takes is dialling one number and entering two short codes.
No complicated interfaces. No extra admin. No waiting around.
And once they see how the data helps them - protecting their performance, reducing disputes, and simplifying reporting - most dealers quickly realise those seven seconds are time well spent.
A call that does more
In seven seconds, TrackBack captures what no manual process ever could:
- When the call was made
- Who made it
- Which lead it related to
- What the outcome was
That information feeds directly into reporting, giving brands a clear, data-driven view of lead follow-up performance.
For Sales Executives, the process is almost invisible. For brands, it’s invaluable.
Why calling through TrackBack is quicker than you think.
Calling through TrackBack doesn’t slow the process down - it strengthens it. It replaces guesswork with evidence; assumptions with insight.
Seven seconds longer is all it takes to make follow-up measurable, accountable, and consistent across an entire network.
So the next time someone says TrackBack takes too long, remember: It’s seven seconds longer - and it saves hours.