Every lead deserves great follow up
Queen’s Awards for Innovation
and for International Trade
and for International Trade
TrackBack Lead Engage services improve lead follow-up to drive stronger engagement, a better customer experience, and maximum sales impact. These tools integrate effortlessly with your existing lead management systems, helping OEMs support faster, more consistent dealer responses – and making every lead count.
TrackBack Calls helps both brands and dealers stay on top of lead follow-up by tracking every phone interaction. Our system swaps out personal lead details with trackable info in your LMS or CRM, so when sales staff reach out, we capture measurable data about every call. It is quick to set up, simple for teams to use, and ensures follow-ups are smooth, accurate, and fast.
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TrackBack Email makes it easy to monitor lead contact activity by email, which is often tricky to track. By assigning each lead a trackable email address, OEMs can see response times, delivery rates, and measure customer engagement. The platform can also be used to review email quality, helping management identify areas for training and improvement, while automatically updating the LMS/CRM to keep everything in sync.
With so many communication methods available, leads expect flexibility in how they're contacted. However, this can put dealerships at risk of breaching GDPR by using and sharing data on dealership staff’s personal devices. TrackBack Messaging offers a secure way to use apps like WhatsApp without taking risks. It also allows brands another method to enrich customer contact strategies.
TrackBack’s Close the Loop takes the guesswork out of lead tracking by seamlessly linking inbound return calls to the original lead details. This means dealerships get a complete, accurate view of each customer’s journey, ensuring no follow-up is missed, and every sales opportunity is maximised.
It is not uncommon for people to be nervous about answering telephone calls from unknown numbers. TextBack was created to address this challenge of call screening by leads. With TextBack, dealers can send pre-call text messages to inform leads of an upcoming call and the number they will be calling from.
Additionally, if the dealer can't reach the lead by phone, a follow-up SMS can be sent, notifying the lead of the attempted contact and that the dealer will call back soon.
Trackback ReIgnite proactively engages with customers where they have not been contacted by a dealer following their initial enquiry.
Where dealers have not managed to contact a lead within a specified time frame, a message is sent to ask the customer if they would still like to be contacted. If they say yes, this automatically generates an escalation lead and an alert to the customer’s nearest or chosen dealer.
TrackBack DealerID addresses the common reluctance to answer calls from unknown numbers by clearly displaying the dealer's details. This transparency ensures that leads can instantly recognise who is reaching out, making them more likely to pick up and respond.
Even hot leads can quickly cool down, which is why TrackBack Alerts reminds dealerships that time is ticking. Our system sends notifications when a new lead is created or when a lead reaches a predetermined age, helping sales teams stay on top of responses. It ensures no lead is overlooked and helps staff respond promptly to every enquiry.
TrackBack InBound helps manufacturers and dealerships keep track of inbound leads. This is especially useful for businesses that want to measure the effectiveness of their online marketing initiatives. Using this valuable data, our client can streamline their activities and gain accurate ROI information in real time.
