Every lead deserves great follow up
Queen’s Awards for Innovation
and for International Trade
and for International Trade
TrackBack makes it easy to monitor how retailers and their staff engage with the leads they are allocated, letting you track follow-up actions, response times, and effectiveness.
With 66 clients across 18 brands and 20 markets, TrackBack is used every day by over 5,000 dealers to measure lead follow-up activity and improve customer experience.
TrackBack Lead Engage services improve lead follow-up to drive stronger engagement, a better customer experience, and maximum sales impact. These tools integrate effortlessly with your existing lead management systems, helping OEMs support faster, more consistent dealer responses – and making every lead count.
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Our Lead Experience services help OEMs optimise customer interactions by monitoring response quality and engagement, ensuring that each lead is handled professionally and effectively.
Lead Intelligence provides powerful reporting tools for OEMs and dealerships, with detailed, easy-to-use insights available at both the head office and dealership level, helping teams stay informed and efficient.
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TrackBack services integrate seamlessly with your CRM or LMS. Our team works closely with clients to customise metrics and scoring criteria, ensuring alignment with existing business processes and goals for smooth and effective implementation.