In the automotive industry, most OEMs are painfully aware that the way dealers handle leads can make or break a sale.
Every missed lead is a lost opportunity.
So, tracking dealer lead follow-up is crucial if OEMs want a full understanding of what happens to each and every precious customer enquiry.
TrackBack's Close the Loop offers a practical way to attribute inbound responses to outbound calls, to ensure no leads slip through the cracks.
But let's have a look at why this is important...
Why Accurate Dealer Lead Response Tracking Matters
Close the Loop is part of TrackBack's range of tools designed to support manufacturers and dealerships.
It gives OEMs a more reliable and robust tracking system, meaning sales teams can be accurately credited for their work.
How Close the Loop Helps Drive Sales
Accurately tracking dealer lead follow-up is increasingly essential for dealerships and OEMs.
In an industry where rewards are often based on follow-up performance, having a thorough follow-up process means that just reaching out is simply not enough. What truly matters is having a meaningful conversation with the customer.
Close the Loop makes this possible by verifying that a real conversation has taken place, which helps to ensure that each interaction is accurately reported and that sales staff get the recognition they deserve.
Bridging the Gaps in Traditional Lead Tracking Systems
What happens if a sales exec does not make contact with a lead on the first attempt? Many lead tracking systems focus solely on outbound calls, which can create a blind spot when customers call back.
Did the customer call the dealership back as reported? Without tracking inbound responses, there is no clear way for OEMs to tie up these loose ends.
In situations where inbound responses are not recorded, OEMs cannot confirm whether the lead actually returned the call from the dealership as claimed.
This disconnect between outbound follow-up efforts and inbound call backs can obscure lead management. And if interactions are left unrecorded, this has the potential to increase the risk of missed sales.
So How Does Close the Loop Address This Gap?
Close the Loop links inbound calls to their corresponding specific leads. This feature allows OEMs to capture every interaction, whether dealers succeeded in making contact via the first call or not.
With Close the Loop, when a lead returns a missed call from a sales executive, the response is automatically linked to the original enquiry, lowering the risk of missed sales opportunities.
Actionable Insights to Improve Dealer Lead Response
The TrackBack suite of solutions have been developed to help brands evaluate everything about how their leads are being followed up and discover where improvements can be made.
These insights give OEMs and dealerships the ability to spot top-performing team members and pinpoint areas that need improvement. This provides a valuable edge in an increasingly competitive market.
By refining their follow-up processes, brands can convert more leads into sales and stay one step ahead of the competition.
In an industry that is rapidly changing, dealer lead response tracking tools like Close the Loop give OEMs the ability to manage leads more effectively.
With accurate tracking of dealer lead follow up to help maximise customer engagement, manufacturers can continuously improve their processes to ensure dealerships make the most of every sales opportunity.