For nearly two decades, we’ve worked with top automotive brands to improve how dealerships follow up on leads and convert them into sales. In January, we officially went live with Skoda, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles in the UK - bringing our experience into more showrooms and helping even more dealers engage customers better and sell more.
Gareth Thomas, Managing Director of TrackBack, is confident this rollout will deliver real value for all three brands.
"We’ve spent years perfecting our approach with SEAT, CUPRA, and Audi - helping dealers improve lead follow-up, increase conversions, and gain visibility over their sales pipeline. Now, we’re bringing that same expertise to Skoda, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles.
Our data shows that three things have the biggest impact on whether a lead converts: a salesperson’s attitude, their product knowledge, and how quickly they follow up. That’s exactly where TrackBack makes a difference - helping dealers respond faster, follow up smarter, and have better conversations. We’re helping these new brands deliver a better experience at every stage of the journey. It’s an exciting step forward, and we’re looking forward to seeing the results."
Why Speed, Tenacity and Quality All Matter
In a competitive market, dealerships can’t rely on first impressions alone. Customers expect quick replies, but they also expect effort. If they don’t respond right away, they want to know the dealer hasn’t forgotten them - and when contact is made, they expect a useful, relevant conversation. That’s the trifecta. TrackBack helps dealerships deliver all three to maximise every lead.
Faster Responses
Speed matters most at the beginning. A fast reply gives customers confidence that the dealer is ready to help - and stops them drifting to a competitor. TrackBack makes sure dealers respond quickly, consistently, and without missing leads.
Tenacious Follow-Up
Not every lead picks up on the first try. Many don’t. That’s why tenacity is crucial. TrackBack helps dealers stay organised and keep following up with leads that haven’t replied - without crossing the line into pushy or repetitive. It’s about smart persistence: knowing when to try again, and what to say next.
Better Conversations
Once contact is made, the quality of the conversation drives the outcome. That means good tone, useful answers, and a message tailored to what the customer actually wants. TrackBack’s Lead Experience tools help brands review real interactions, spot what’s working, and equip their dealers to improve - conversation by conversation.
What This Looks Like in Practice
Since 2017, we’ve helped SEAT and CUPRA improve their lead handling and conversion rates - and Audi since 2019. Now, we’re helping Skoda, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles do the same.
For these three brands, that means:
- Faster lead response times so customers hear back while they’re still engaged.
- Persistent, professional follow-up to keep leads alive even if they go quiet.
- Clearer, more relevant conversations that move people closer to a decision.
- Smarter lead management with network-wide visibility.
- A smoother customer journey from enquiry to sale.
The result? More sales opportunities, happier customers, and a stronger edge in a crowded market.
A Step Forward for TrackBack and Its Partners
This expansion isn’t just about scale - it’s about helping more brands handle sales leads properly. That means fast replies, patient follow-ups, and conversations that actually make a difference.
TrackBack continues to evolve, but our focus stays the same: helping dealers respond quicker, follow up better, and sell smarter. With Skoda, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles now onboard, we’re proud to support even more brands in shaping the future of automotive sales.