TrackBack logo
Every lead deserves great follow up
Queen’s Awards for Innovation
and for International Trade
Queen's award logo
Home
Services
Lead EngageLead ExperienceLead IntelligenceServices Integration
Team
Blog
Latest NewsClient StoriesTrackBack StoriesTechnology Stories
Contact

TRACKBACK BLOG

LATEST NEWS

Blog Thumbnail Image
TrackBack Stories
|
Jan 18, 2012

Call Recording and Call Tracking Can Resolve Call Reluctance Challenges

Automotive management has recently published the results of a survey that was sent to over 5,000 franchised dealers across the UK.
Blog Thumbnail Image
TrackBack Stories
|
Oct 4, 2011

Call Analysis Improves Your Customer Communication

The single thing that will differentiate you from your competitors is how well you look after your customers – and implementing a Call Analysis system is a great way to measure this.
Blog Thumbnail Image
TrackBack Stories
|
Aug 7, 2011

Manufacturer Lead Management – Part 2 – Why the automotive industry has failed to improve follow-up

This is the second in a series of blogs relating to lead management. I have been working in the Motor Industry for 20 years...
Blog Thumbnail Image
TrackBack Stories
|
Jun 18, 2011

Call Reluctance

Blog Thumbnail Image
TrackBack Stories
|
May 31, 2011

Manufacturer Lead Management – Part 1 – The Stand-off

This is the first in a series of blogs relating to lead management.
Blog Thumbnail Image
TrackBack Stories
|
Apr 19, 2011

Why Trust Is Not Enough

Does traditional telephone mystery shopping give an accurate picture?
Previous

CLIENT STORIES

Blog Thumbnail Image
Client Stories
|
Aug 13, 2026

"TrackBack Replaces Assumptions with Evidence" - BYD Belgium

See how BYD Belgium and Luxembourg use TrackBack to gain clearer visibility into lead follow-up, improve dealer performance and understand what happens after each enquiry reaches the network.
Blog Thumbnail Image
Client Stories
|
Jul 28, 2026

"TrackBack Gives Us the Visibility and Confidence to Understand How Customer Leads are Being Handled" - Volvo Belux

Discover how Volvo Belgium were measuring lead follow-up before implementing TrackBack, what was involved in the rollout, and how they are using the data to improve the customer experience.
Blog Thumbnail Image
Client Stories
|
May 14, 2026

Toyota Belgium Goes Live with TrackBack in Time for Autosalon

Toyota Belgium went live with TrackBack in time for Autosalon, giving the brand clear visibility of dealer follow-up by phone and email. See how objective measurement turns leads into appointments more consistently.
View client stories

TRACKBACK STORIES

Blog Thumbnail Image
TrackBack Stories
|
May 26, 2026

How Lead Follow-up Measurement Started (And Why It's Still Important)

Relying only on CRM status updates can mean missing what really happens with follow-up. This explainer covers why lead follow-up measurement was created, how TrackBack measures contact objectively, and why it still matters.
Blog Thumbnail Image
TrackBack Stories
|
Jan 9, 2026

2025: A Year of Momentum - and What We’re Taking Into 2026

2025 was a big year for TrackBack. Here’s what we delivered, what we learned, and how those lessons are shaping what comes next in 2026.
Blog Thumbnail Image
TrackBack Stories
|
Oct 28, 2025

Why Calling Through TrackBack is Quicker Than You Think

Calling through TrackBack takes seconds, not minutes - and those seconds give brands the proof they need to see what’s really happening with every lead.
View TrackBack stories

TECHNOLOGY STORIES

Blog Thumbnail Image
Technology Stories
|
Sep 23, 2026

Vehicle Technology Should Never Become Customer Complexity

As vehicle technology becomes more complex, retailers need to make the customer journey simpler. See where AI helps, where human contact still matters, and how TrackBack supports meaningful follow-up.
Blog Thumbnail Image
Technology Stories
|
Sep 15, 2026

Where AI Fits in the Automotive Lead Follow-Up Process

AI in automotive lead follow-up can handle more of the early customer journey than you might think. But knowing when to hand over to a salesperson matters just as much.
Blog Thumbnail Image
Technology Stories
|
Jul 9, 2026

Voicemail Is Not a Follow-Up Strategy

Voicemail follow-up should never stop at one message. See why faster first attempts and clear next steps help keep live enquiries moving.
View technology stories
TrackBack logo in white
Every lead deserves great follow up
GDPR Privacy StatementTerms and ConditionsPrivacy PolicyCode of PracticeComplaint Code
CIPS logo
CONTACT US
+44 (0) 2031 313 111
enquiries@trackback.net
FOLLOW US
Facebook iconX iconLinkedin icon
©2024 TrackBack™ is provided by 10ACT Ltd, a UK registered company
Website by Sean Horwood