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TRACKBACK BLOG

LATEST NEWS

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TrackBack Stories
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May 31, 2011

Manufacturer Lead Management – Part 1 – The Stand-off

This is the first in a series of blogs relating to lead management.
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TrackBack Stories
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Apr 19, 2011

Why Trust Is Not Enough

Does traditional telephone mystery shopping give an accurate picture?
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CLIENT STORIES

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Client Stories
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Aug 13, 2026

"TrackBack Replaces Assumptions with Evidence" - BYD Belgium

See how BYD Belgium and Luxembourg use TrackBack to gain clearer visibility into lead follow-up, improve dealer performance and understand what happens after each enquiry reaches the network.
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Client Stories
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Jul 28, 2026

"TrackBack Gives Us the Visibility and Confidence to Understand How Customer Leads are Being Handled" - Volvo Belux

Discover how Volvo Belgium were measuring lead follow-up before implementing TrackBack, what was involved in the rollout, and how they are using the data to improve the customer experience.
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Client Stories
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May 14, 2026

Toyota Belgium Goes Live with TrackBack in Time for Autosalon

Toyota Belgium went live with TrackBack in time for Autosalon, giving the brand clear visibility of dealer follow-up by phone and email. See how objective measurement turns leads into appointments more consistently.
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TRACKBACK STORIES

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TrackBack Stories
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May 26, 2026

How Lead Follow-up Measurement Started (And Why It's Still Important)

Relying only on CRM status updates can mean missing what really happens with follow-up. This explainer covers why lead follow-up measurement was created, how TrackBack measures contact objectively, and why it still matters.
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Jan 9, 2026

2025: A Year of Momentum - and What We’re Taking Into 2026

2025 was a big year for TrackBack. Here’s what we delivered, what we learned, and how those lessons are shaping what comes next in 2026.
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Oct 28, 2025

Why Calling Through TrackBack is Quicker Than You Think

Calling through TrackBack takes seconds, not minutes - and those seconds give brands the proof they need to see what’s really happening with every lead.
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TECHNOLOGY STORIES

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Technology Stories
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Jul 9, 2026

Voicemail Is Not a Follow-Up Strategy

Voicemail follow-up should never stop at one message. See why faster first attempts and clear next steps help keep live enquiries moving.
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Technology Stories
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Jun 26, 2026

AI in Lead Follow Up: Why Human Contact Still Matters

AI in lead follow up can help teams work faster, spot patterns, and prepare better responses. Still, issues like hallucinations, inconsistent answers, and changing context mean it cannot replace human judgment, trust, or real conversations with customers.
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Technology Stories
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Apr 2, 2026

EV Lead Follow-Up: Why Taking Time to Talk Matters More Than Ever

EV lead follow-up needs more than a quick email. Find out why real conversations help dealerships turn EV enquiries into appointments.
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