TRACKBACK BLOG

LATEST NEWS

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Technology Stories
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Jan 27, 2014

Our Approach to Cyber Security

Like any growing business that relies on technology, at Calls2Account we take the security of our customers’ data very seriously.
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Client Stories
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Aug 20, 2013

TrackBack Shows a Dramatic Improvement in Sales Lead Follow-up in Italy

We often quote the European research conducted my MMIT and Bearing Point into lead follow-up by Dealers.
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TrackBack Stories
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Aug 13, 2013

Calls2Account Customer Service Praised

A recent review between Zoey Keeble and Nicola Rose of Beadles Group and Pandora Vignaud of Calls2Account.
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TrackBack Stories
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Aug 5, 2013

Sometimes You Shouldn't Do What Customers Want

Every so often I hear a Customer Relationship Management professional declare that customers should decide how they wish to be contacted.
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TrackBack Stories
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Jul 29, 2013

TrackBack Delivering Continuous Improvement In Sales Lead Follow-Up And Conversion

The role of TrackBack, our call detection service used mainly in the car industry, is to deliver improved performance in lead management and follow-up.
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TrackBack Stories
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Jul 2, 2013

Transparency in Call Tracking

We have been recruiting for a new Account Director and have seen some great candidates.
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TrackBack Stories
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May 21, 2013

How To Calibrate Call Analysis

SCAN (Sales Call Analysis) is a service where we score customer experiences by analysing client call recordings.
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TrackBack Stories
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Apr 2, 2013

Should Sales Lead Follow-up be included in mandatory Dealer Standards?

Most manufacturers challenge their Dealers to meet a certain level of sales lead follow-up.
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TrackBack Stories
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Mar 12, 2013

Dealer Lead Follow-Up – A Europe-Wide Problem

We know from research that quick and appropriate telephone follow-up of test drive requests by Dealers has a massive impact on sales.

CLIENT STORIES

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Client Stories
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Aug 7, 2025

“TrackBack Enables Us to Performance Manage our Network Efficiently and Effectively” - SEAT & CUPRA UK

In this client testimonial, learn how TrackBack helps SEAT & CUPRA deliver smarter lead follow-up, consistent retailer behaviour, and informed strategic decisions.
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Client Stories
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Nov 25, 2025

Harley‑Davidson Tracks Lead Follow‑Up Speed in 20 Markets with TrackBack

Harley-Davidson launches lead follow-up tracking in 20 markets. TrackBack goes live to reveal real-time dealer response speed by phone and email.
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Client Stories
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Jul 15, 2025

"Why Aren't Leads Converting?" A £250K Insight from 150 Calls

We analysed 150 calls, saved £250,000, and proved the dealers were doing everything right. Here’s what really caused poor conversions.
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TRACKBACK STORIES

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TrackBack Stories
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Jan 9, 2026

2025: A Year of Momentum - and What We’re Taking Into 2026

2025 was a big year for TrackBack. Here’s what we delivered, what we learned, and how those lessons are shaping what comes next in 2026.
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TrackBack Stories
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Oct 28, 2025

Why Calling Through TrackBack is Quicker Than You Think

Calling through TrackBack takes seconds, not minutes - and those seconds give brands the proof they need to see what’s really happening with every lead.
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TrackBack Stories
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Sep 1, 2025

A Day at the Races: Celebrating 20 Years of TrackBack

TrackBack celebrated its 20th anniversary with a day at the races - recognising long-standing team members, sharing record growth milestones, and awarding the 2025 Bill Murray Award.
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TECHNOLOGY STORIES

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Technology Stories
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Jan 6, 2026

Manage Event-Generated Leads With Confidence After Autosalon 2026

Brussels Autosalon is back! How will you manage event-generated leads to ensure they're followed up consistently?
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Technology Stories
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Nov 14, 2025

Improving Dealer Lead Follow-Up: Why Missed Communication Costs Sales

Learn why missed communication costs car brands sales and discover practical ways of improving dealer lead follow-up through visibility, data, and process consistency.
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Technology Stories
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Dec 8, 2025

New Brands Are Here. How Will You Protect Your Market Share?

Emerging OEMs are entering Europe with aggressive sales targets. Discover how established brands can protect market share by improving lead follow-up with TrackBack.
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