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TRACKBACK BLOG

LATEST NEWS

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TrackBack Stories
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Feb 20, 2015

If You Measure It, You Can Improve It.

Since the car was invented, car sales has always relied upon humans to sell vehicles to other humans.
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Dec 16, 2014

The Re-Emergence Of The Telephone

Do you think that the telephone call is now dead?
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Dec 1, 2014

Why we exist and what we believe

The founder of calls2account and the inventor of TrackBack regularly attends TED conferences.
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TrackBack Stories
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Oct 22, 2014

Back To The Future

This week I received an email from a training company asking me if I would like to attend some courses on social media marketing.
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TrackBack Stories
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Oct 2, 2014

No Lead Left Behind

The easiest and fastest way to grow sales is to effectively follow-up 100% of sales leads received.
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Technology Stories
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Sep 8, 2014

CRM and Lead Management Systems Sometimes Need Help

CRM systems help a business maintain and share an understanding of their customers’ relationships with that business.
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Aug 28, 2014

Need For Speed

TrackBack is currently used across Europe by a number of car and light commercial vehicle manufacturers.
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Feb 4, 2014

SCAN Training

Our Customer Experience Manager holds regular training sessions with our team of dedicated staff members.
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Technology Stories
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Jan 27, 2014

Our Approach to Cyber Security

Like any growing business that relies on technology, at Calls2Account we take the security of our customers’ data very seriously.
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CLIENT STORIES

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Client Stories
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Aug 13, 2026

"TrackBack Replaces Assumptions with Evidence" - BYD Belgium

See how BYD Belgium and Luxembourg use TrackBack to gain clearer visibility into lead follow-up, improve dealer performance and understand what happens after each enquiry reaches the network.
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Jul 28, 2026

"TrackBack Gives Us the Visibility and Confidence to Understand How Customer Leads are Being Handled" - Volvo Belux

Discover how Volvo Belgium were measuring lead follow-up before implementing TrackBack, what was involved in the rollout, and how they are using the data to improve the customer experience.
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Client Stories
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May 14, 2026

Toyota Belgium Goes Live with TrackBack in Time for Autosalon

Toyota Belgium went live with TrackBack in time for Autosalon, giving the brand clear visibility of dealer follow-up by phone and email. See how objective measurement turns leads into appointments more consistently.
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TRACKBACK STORIES

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May 26, 2026

How Lead Follow-up Measurement Started (And Why It's Still Important)

Relying only on CRM status updates can mean missing what really happens with follow-up. This explainer covers why lead follow-up measurement was created, how TrackBack measures contact objectively, and why it still matters.
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Jan 9, 2026

2025: A Year of Momentum - and What We’re Taking Into 2026

2025 was a big year for TrackBack. Here’s what we delivered, what we learned, and how those lessons are shaping what comes next in 2026.
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Oct 28, 2025

Why Calling Through TrackBack is Quicker Than You Think

Calling through TrackBack takes seconds, not minutes - and those seconds give brands the proof they need to see what’s really happening with every lead.
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TECHNOLOGY STORIES

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Technology Stories
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Sep 23, 2026

Vehicle Technology Should Never Become Customer Complexity

As vehicle technology becomes more complex, retailers need to make the customer journey simpler. See where AI helps, where human contact still matters, and how TrackBack supports meaningful follow-up.
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Technology Stories
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Sep 15, 2026

Where AI Fits in the Automotive Lead Follow-Up Process

AI in automotive lead follow-up can handle more of the early customer journey than you might think. But knowing when to hand over to a salesperson matters just as much.
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Technology Stories
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Jul 9, 2026

Voicemail Is Not a Follow-Up Strategy

Voicemail follow-up should never stop at one message. See why faster first attempts and clear next steps help keep live enquiries moving.
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