TRACKBACK BLOG

LATEST NEWS

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TrackBack Stories
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Oct 22, 2014

Back To The Future

This week I received an email from a training company asking me if I would like to attend some courses on social media marketing.
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TrackBack Stories
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Oct 2, 2014

No Lead Left Behind

The easiest and fastest way to grow sales is to effectively follow-up 100% of sales leads received.
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Technology Stories
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Sep 8, 2014

CRM and Lead Management Systems Sometimes Need Help

CRM systems help a business maintain and share an understanding of their customers’ relationships with that business.
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TrackBack Stories
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Aug 28, 2014

Need For Speed

TrackBack is currently used across Europe by a number of car and light commercial vehicle manufacturers.
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TrackBack Stories
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Feb 4, 2014

SCAN Training

Our Customer Experience Manager holds regular training sessions with our team of dedicated staff members.
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Technology Stories
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Jan 27, 2014

Our Approach to Cyber Security

Like any growing business that relies on technology, at Calls2Account we take the security of our customers’ data very seriously.
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Client Stories
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Aug 20, 2013

TrackBack Shows a Dramatic Improvement in Sales Lead Follow-up in Italy

We often quote the European research conducted my MMIT and Bearing Point into lead follow-up by Dealers.
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TrackBack Stories
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Aug 13, 2013

Calls2Account Customer Service Praised

A recent review between Zoey Keeble and Nicola Rose of Beadles Group and Pandora Vignaud of Calls2Account.
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TrackBack Stories
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Aug 5, 2013

Sometimes You Shouldn't Do What Customers Want

Every so often I hear a Customer Relationship Management professional declare that customers should decide how they wish to be contacted.

CLIENT STORIES

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Client Stories
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Aug 7, 2025

“TrackBack Enables Us to Performance Manage our Network Efficiently and Effectively” - SEAT & CUPRA UK

In this client testimonial, learn how TrackBack helps SEAT & CUPRA deliver smarter lead follow-up, consistent retailer behaviour, and informed strategic decisions.
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Client Stories
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Nov 25, 2025

Harley‑Davidson Tracks Lead Follow‑Up Speed in 20 Markets with TrackBack

Harley-Davidson launches lead follow-up tracking in 20 markets. TrackBack goes live to reveal real-time dealer response speed by phone and email.
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Client Stories
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Jul 15, 2025

"Why Aren't Leads Converting?" A £250K Insight from 150 Calls

We analysed 150 calls, saved £250,000, and proved the dealers were doing everything right. Here’s what really caused poor conversions.
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TRACKBACK STORIES

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TrackBack Stories
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Oct 28, 2025

Why Calling Through TrackBack is Quicker Than You Think

Calling through TrackBack takes seconds, not minutes - and those seconds give brands the proof they need to see what’s really happening with every lead.
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TrackBack Stories
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Sep 1, 2025

A Day at the Races: Celebrating 20 Years of TrackBack

TrackBack celebrated its 20th anniversary with a day at the races - recognising long-standing team members, sharing record growth milestones, and awarding the 2025 Bill Murray Award.
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TrackBack Stories
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Sep 18, 2025

Inside TrackBack: Why Lead Follow-Up Fails

In this interview by Leap Forward, TrackBack MD Gareth Thomas shares why lead follow-up fails, how brands can fix it, and what the future of automotive lead management looks like.
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TECHNOLOGY STORIES

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Technology Stories
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Nov 14, 2025

Improving Dealer Lead Follow-Up: Why Missed Communication Costs Sales

Learn why missed communication costs car brands sales and discover practical ways of improving dealer lead follow-up through visibility, data, and process consistency.
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Technology Stories
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Jun 10, 2025

The Need to Follow-Up on Sales Leads: Why Motorcycle Dealers Can’t Afford to Ignore Their Enquiries

In a challenging year for motorcycling, over 40% of customer leads received no follow-up at all. Here’s why that needs to change - and how top-performing brands understand the need to follow up on sales leads and are setting the pace.
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Technology Stories
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Jun 3, 2025

Why Dealers Push Back on New Tech - And How OEMs Can Change the Conversation

Wondering why dealers push back on new tech? Learn what’s behind the resistance of dealers when it comes to lead follow-up systems - and how OEMs can drive smarter, faster adoption.
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